A history of success in Italy and abroad: sportswear beyond sport

With the trademark Ivy Oxford, free-time clothes appear in the young people’s everyday reality in Europe; but only at the beginning of the Seventies Luigi Cappio feels the Italian market is ready to receive and appreciate his proposals. It’s time to create an articulated sales network allowing him to position in a targeted way on the whole national territory and at the same time to employ new energies in the development and diversification of his products.

Therefore trousers, shirts, vests, pullovers and T-shirts are added to sports jackets and outwears, inventing a total free-time look. A style based on high wearability and on the easiness of matching of the colours, allowing men to conjugate, day by day, practicality and class.
A history of success in Italy and abroad: sportswear beyond sport
IVY OXFORD srl - Strada Statale 33 del Sempione 212 – 21052 Busto Arsizio (VA) ITALY - Cap.Soc. 104.000 i.v. – R.E.A. VA 282613 C.F. e P.IVA 00258710201 Tel 0331372311 – Fax 0331372350